Member Retention Strategies for Commercial Gyms

Do you own a fitness facility? Does your marketing strategy revolves around gaining new customers? Though increasing gym memberships should be on your list, you shouldn’t ignore your existing clients either!

Usually, in the quest for new members, gym owners do not focus on creating rewarding experiences for gym owners, who after completing the membership tenure switch to other gyms. If you are unsuccessful at retaining the current members, it can cripple your cash flow and could make it difficult for you to sustain the business in the long run.

Also, research shows that it takes five times more cost to gain new customers than it does to retain existing members. Hence, paying attention to the existing members is crucial for the growth of your gym. What’s more, happy members are likely to refer new members to your gym!

Here are a few ideas you can implement to retain member loyalty at your gym:

1.    Consider your working hours

Try opening your gym as early as 5 a.m. and closing by 11 a.m. You could also consider keeping the gym open 24/7. Members with erratic work schedules will find this flexible timing immensely beneficial as they can work out at their own convenience.

 2.    Keep members motivated

There’s a risk of membership cancellation if members don’t feel motivated enough and don’t meet their fitness goals. Expose your gym members to other equipment or facilities available at your gym. Track their attendance rate and identify high-risk members. Offer personal training sessions or try different strategies to get them back on the track.

3.    Keep on top of trends

Members are likely to get demotivated or bored of working out on that treadmill or doing the set of workouts. Get a new CrossFit training equipment or a multi-gym to encourage member participation and keep them motivated about pursuing their fitness goals.

4.    Provide value added services

Conduct regular fitness assessments, offer diet plans, or provide wellness tips to encourage engagement amongst members. You could also consider distributing giveaways (imprinted with your brand’s logo) like – pedometers, water bottles or gym bags to members. It will make them feel appreciated and go a long way in enhancing your gym’s visibility!

With the rise of gyms offering services at competitive prices, gym owners should offer rewarding experiences and perceived value services to gym members. Start with these 4 key tips and make member retention your primary focus.

Also, those looking to start their own gym can seek consultation from gym set-up providers. Fitness World is a leading name in India that provides gym set-up services to budding gym owners. Right from gym lay-out, 3D design to supplying state-of-art fitness equipment, this largest fitness equipment brand has helped set up almost 3000+ gym setups across 80 cities in India!

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